Horace Greeley is often incorrectly credited with a famous quote, “Go west, young man!” This quote actually came from John B. L. Soule in 1851. What Horace had over Soule was media power. In those times it was the power of the printing press to publish newspapers. In the modern age of the Internet, it seems almost unbelievable that in times past for anything to be important in mass culture, especially if it was important enough to start new trends, it had to be printed in a newspaper.
Nowadays it is so easy to put your written opinion out in public where anyone can see it and of course deride it or upstage it. But at least no one can stop you from putting it there. We would encourage you to go back to the times of “yesteryear” when things were more simple and everything was either black or white. When given a choice between black or white, we choose black. We smile a devious smirk when we say that, because black is the new ever-expanding frontier. White is so plain and gets dirty far too easily. As the modern day Horace Greeley or John Soule we would say “Go black, young man!”. What could we possibly mean by that? Well, first we must define what we mean by black. Is black a color or is it a race of people? Is black the combination of all colors, or the absence of color, or the absence of light, or the opposite of white, or the color of many formal “black” tie events.
Black is all those things and more. What the heck is black? Not so easy to answer is it? That is why this subject is so intriguing. Classic black is always part of a decent man’s attire. A man can be sharply dressed and as part of the outfit he chooses to represent himself, he includes some well-polished black shoes to go with his black suit. What a nice combination, black on black.
Superb! Black is just as available for formal events as it is acceptable in church or as street wear. There is the classic “black” tie event that is most formal. When you go to a funeral, you can wear black and be sure to fit right in. And if you want to go to a Goth rock concert, then black is the only color choice allowed.
If you want to be a tough guy, then wear a black leather motorcycle jacket, and if you want to rave until the sun comes up, put on some black eyeliner so you look like you haven’t slept for days.There is virtually no place or event where the color (or absence of color) black is not welcome. You can be a priest, a punk rocker, a preppie escorting a lady at the formal debutante ball, in church or in a coal mine – if you are dressed in black you will fit right in. Kudos to the darker side. Now go out and get some black.
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